June 15-17, 2009 • InterContinental Hotel Festival City • Dubai, United Arab Emirates
Preconference Seminars:

RFID Journal University

Presented in
partnership with
McMaster RFID
Applications Lab


New to RFID? Here's your opportunity to gain a basic introduction to the fundamentals. You'll learn the differences between the various classes of tags, including active and passive systems. Find out when additional IT systems are needed to build upon RFID in real-world applications.Gain an understanding of the EPCglobal Network, the future of ISO standards, ETSI reader regulations and the latest standardization efforts worldwide. Learn about the relationship between different standards in the area of RFID and EPC, understand hot industry buzz words, see a live demo of RFID in action and so much more. Find out what all the buzz is about at this unique seminar designed to give you an introduction and understanding of RFID technology.

• The fundamentals of RFID
• The differences between the various types of RFID systems (active, passive, etc.)
• The latest standardization efforts worldwide
• Real-world implementation issues and how to overcome them
• Regulations around the world that affect RFID systems
• How to use EPCglobal network standards to share data with supply chain partners
• The major applications for RFID in different industries
• How to build a business case for using RFID
• Industry buzz words and what they mean

View All Speakers
Featured Speakers



June 15, 2009

1:00 pm—Preconference
The Physics Behind RFID

Obtain a fundamental understanding of RFID hardware. We will cover the different frequency bands used: LF (125 KHz); HF (13.56 MHz); and UHF (860 to 960 MHz and 2.45 GHz). The instructor will explore the nature of RF fields and radio propagation, including the complex areas of null spots, reflections, polarization and other issues. By explaining many buzzwords common within the RFID community, we will give delegates the terminology they need to understand the technology, and to work with systems integrators and other RFID vendors.

Pankaj Sood, Founder, McMaster RFID Applications Lab

1:45 pm—Preconference
Legislation and Standardization

Legislation regarding the use of RFID varies around the world and is subject to almost constant on-going review. Standards will ensure compliance with legislation and also guarantee interoperability between RFID systems manufactured by different technology providers. This session will give an update on the latest developments by the legislative and standardization bodies around the world.

Mark Roberti, Founder and Editor, RFID Journal

2:30 pm—Preconference
Refreshment Break

2:45 pm—Preconference
Live Demo: RFID in the Real World

Theory is nice, but wait until you experience RFID in action and see its potential—as well as potential challenges you may encounter deploying the technology. Our live demonstration of a UHF RFID interrogator with a variety of products will highlight many of the real-world issues that arise when deploying RFID. We will demonstrate how antenna polarization and the presence of metal and liquids affect the ability to read a tag on products, and we will explain various approaches to alleviating problems reading tags on these products.

Pankaj Sood, Founder, McMaster RFID Applications Lab

3:30 pm—Preconference
Real-World Considerations

We will discuss some of the important practical issues that must be considered when embarking on an RFID deployment. These range from the all-important cost of tags and interrogators to practical approaches to ensuring high operational reliability. Some example application areas will be presented in order to highlight how to apply these insights in the real world.

Pankaj Sood, Founder, McMaster RFID Applications Lab

4:15 pm—Preconference
Building an RFID Business Case

Developing an RFID strategy and business case is the first step in understanding how this technology can develop high performance results. Your instructor will present various scenarios for RFID strategy and business case development, and provide an in-depth look at the components and output including:
• Data Gathering and Analysis
• Developing a Hypothesis
• Examining Current Technical Architecture
• Executing Cost Benefit Calculations
• Evaluating the Opportunities and Finding the Value
• Constructing an Implementation Plan

Pankaj Sood, Founder, McMaster RFID Applications Lab

See Complete Agenda »

RFID Journal LIVE! Middle East 2009 is produced by RFID Journal, the World's RFID Authority.


Add this event to your calendar:
Add to Outlook Calendar Add to Google Calendar Add to Yahoo Calendar
Tell a Colleague! Share on Facebook
Enter your email here to receive event updates:
Cornerstone Sponsor

Premium Sponsor

Platinum Sponsor

Technology Sponsor

Registration Sponsor

Solutions Sponsor

Association Sponsors

Research Partners

Media Partners