Sessions

Sep. 26 8:45 AM

Opening Remarks

Sep. 26 9:00 AM

Department Store Successfully Deploys RFID

Since concluding a successful pilot last year, a leading department store retailer is embarking on an aggressive plan to roll out RFID technology in selected fashion assortments across all of its branches during a three-month period. Hear how the firm engaged with 16,000 staff members to successfully deploy the system. Gain an understanding of the challenges the retailer faced in embedding RFID and delivering the solution's benefits.
Sep. 26 9:45 AM

Preparing for the Technology-Enabled Future of Retail

Retail is changing, as everyone knows. Social media and ubiquitous connectivity are driving new shopping habits and new consumer expectations. This session will focus on how companies can manage the transition to a new retailing paradigm in a way that is both meaningful and doable. Gain an understanding of the technologies that will enable this change, including RFID, as well as how stores will be reconfigured to serve new shopping habits and how the data-integrated supply chain is going to change. Dr. Hardgrave will share logical, business-driven steps to meet customer expectations and achieve real transformation.
Speaker: Dr. Bill Hardgrave, Dean, Harbert College of Business, Auburn University
Sep. 26 10:30 AM

Networking Break in Exhibit Room

Sep. 26 11:00 AM

Jewelry Company Uses RFID to Engage Shoppers, Increase Sales

A jewelry company is using an RFID solution enabling retailers that sell their jewelry to automatically display information about merchandise that customers asked to see, and also allows those shoppers to share the items' images after making a purchase. Store management can collect data regarding sales-floor behavior, including which items have been viewed, the percentage that were purchased and employees' sales rates. Learn how the technology can provide shoppers at brick-and-mortar stores with the advantages they can gain during online shopping—such as easy access to data about a product and the ability to scroll to similar items before making a purchase.
Sep. 26 11:45 AM

Retailer Deploys RFID to Drive Stock Accuracy

A global retailer is using RFID to improve visibility into its stock movements. After a successful proof-of-concept at two of its stores, the chain—which operates more than 300 locations throughout the United Kingdom, Ireland, Asia, the United States and the Middle East—is expanding the deployment. The firm is utilizing a plug-and-play solution that has enabled employees to count stock on a weekly or daily basis, allowing it to immediately experience the benefits of a highly accurate stock inventory. Learn how the system enables the chain to deploy the technology quickly.
Sep. 26 12:30 PM

Lunch in Exhibit Room

Sep. 26 2:00 PM

Retailer Use Cases: Where the Benefits of Item-Level RFID Are

RFID technology can be used for daily cycle counts, replenishment, promotions management, customer engagement and other in-store applications. But what are the basic applications of EPC RFID in the store that will deliver value to retailers? And which applications are likely to deliver the most value to particular types of retailers? This session will explain where the benefits are and which applications will deliver them. Panelists will address the roles of different applications in various retail formats, as well as the categories in which retailers are seeing the greatest benefits today.
Sep. 26 2:45 PM

The Business Case for RFID in Retail Apparel

RFID Journal has conducted extensive research to understand the business case for RFID in apparel retail, and to create metrics that companies in that sector can use to determine the likely return on investment they could achieve by employing the technology. This session will walk attendees through the financial model. Everyone in attendance will receive a copy of the report on which the presentation will be based, as well as an ROI calculator they can utilize to explore the benefits they can expect to receive.
Sep. 26 3:30 PM

Networking Break in Exhibit Room

Sep. 26 4:00 PM

Luxury Fashion Retailer Leverages RFID Investment

A high-end fashion house is using RFID to track its garments through the entire production process, optimizing operational flows and logistics. The company also uses the technology in the distribution market to combat counterfeiting and theft. During the manufacturing process, an RFID tag is applied to each garment, enabling the firm to track all apparel during every stage from production to warehouse to store and, ultimately, to the customer. The technology is also being used in the press office to track items sent to newsrooms, photo shoots and fashion shows. Learn how the firm leverages RFID at some of its stores to deter theft while quickly and accurately controlling inventory.
Sep. 26 4:45 PM

RFID-Enabled Touchscreens Provide Assistance to Shoppers

A clothing retailer is RFID-tagging all inventory at some of its stores, so that customers can access information about a garment by holding it near the screen, as well as request assistance. Goods arrive at the stores from a variety of vendors. When each item is received, staff members use a printer-encoder to print an RFID tag, which is then attached to the product's existing hangtag. A worker uses a handheld device with a built-in RFID reader to encode the tag with a unique ID number and link that ID to that particular product's stock-keeping unit (SKU). The items are then displayed on sales floor fixtures. Upon selecting a product, a customer can hold it within a few feet of the 46-inch touchscreen installed on a wall located in the sales area. Learn how the system is being used to access information or summon assistance, and how it may be expanded in the future.
Sep. 26 5:30 PM

Conference Concludes