Bob Pernice

RFID Market Development Manager
Bob Pernice is Avery Dennison's RFID market development manager. His role is to help footwear and apparel retailers and brands recognize the benefits of item-level RFID technology, and to implement solutions. Bob's clients have included retail early adopters of RFID. He has held various RFID-related marketing and technical positions throughout the past 20 years. His background is in microelectronic packaging and materials.