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RFID Journal Webinars

Sponsor:

Successful Marketing Strategies for RFID Solution Providers
Speakers: Kelly Stark, Principal, Forward Vision Marketing; Dyanne Williamson, Director Marketing, Forward Vision Marketing

Forward Vision Marketing asked RFID and technology companies at RFID Journal LIVE! 2018 and the Aerospace MRO Show what they thought worked best for their business-to-business marketing efforts, as well as how they measure their results. Among the questions asked were:

  • What's the biggest challenge facing technology marketers?
  • What's more effective as a marketing tactic: trade shows, white papers or webinars?
  • Is marketing effectiveness measured by leads or conversions to sales?

Join this webinar to learn the results to the survey, and find out which marketing strategies work best for solution providers of RFID and other technologies.

UPCOMING WEBINARS
Redefining IoT in Healthcare
The complexities of delivering and managing patient care and operational departmental workflows across the healthcare continuum, are more acute than ever. What if you could implement an IoT architecture across one network, enabling multiple solutions? During this session, learn how to extend your ecosystem of real-time point solutions including; location services, environmental monitoring, hand-hygiene, wayfinding and other business analytics. Achieve: • 70% less than other asset tag costs • 90% lower infrastructure costs • An Open architecture allowing for uncomplicated integration Implementing smarter healthcare operations can improve throughput and increase ROI by connecting people, devices and buildings across the hospital, clinic or campus. Join this session to learn how it’s being done in a large teaching facility and other healthcare organizations.
How Fort Bragg Improved Asset Tracking with RFID
Fort Bragg is the largest military installation in the world. But the specialized RFID solution they used to track critical assets was having problems with faulty adhesion, interrupted reads and blocked frequencies. That’s when Vizinex RFID and Williams Software Associates joined forces to engineer a unique RFID solution that delivered some surprising results and shifted the Fort Bragg team’s entire approach to asset management. Hear the full story and learn about the benefits of using RFID in this webinar. You'll also learn, specifically: o How to track assets made of metal, including weapons o The difference between working with U.S. and overseas RFID suppliers o How to engineer an RFID solution for environments unfavorable to RFID
ARCHIVED WEBINARS
How to Optimize Your Workforce with RFID
You know the value of workforce optimization - you’re balancing workforce scheduling, operational costs and other key performance metrics to get the maximum benefit from your employees and other contract personnel. But having greater visibility into your employee's activities and movements can help you make the best decisions possible, and take your organization to the next level. This webinar will share some of the lessons learned, from best practices and ROI to legal and ethical considerations, that have led to some of our most successful location-based personnel tracking implementations to date.
Scaling RAIN RFID Tagging with Existing Equipment
The source tagging of products with RAIN RFID at the point of manufacture – traditionally via inlays - benefits everyone in the supply chain. While this approach is still dominant and cost efficient, manufacturers need to find new ways to embed and encode RAIN RFID tags efficiently at massive volumes if they wish to maximize the benefits. It is predicted that in 2019, over 20 billion items will have been identified and connected to the Internet of Things via RAIN RFID chips. However, even in the early adopter market of fashion retail, the penetration rate of RAIN is still less than 10%. A huge business growth opportunity exists as adoption continues, but it presents a significant manufacturing scalability challenge. In this webinar, industry experts discuss existing challenges around tagging processes, as well as ways to increase the productivity of smart label encoding and attachment. RAIN RFID capabilities can often be retrofitted into existing production machines in label, package or various other industrial manufacturing processes. This can eliminate the need for investing in new machines, saving you time and money! As a webinar attendee, you will discover how you can merge various tagging process steps via a single machine, without having to resort to intensive PLC programming. Maximize the value of existing equipment and improve your production processes, enabling you to easily scale up as the industry heads towards 100 Billion annual RAIN-enabled items and beyond!
RFID Technology: New Revenue Opportunities for Industry Suppliers and Their Customers
Many retailers are turning to radio frequency identification technology (RFID) to improve in-store inventory accuracy and enable buy online, pickup in store, ship from store and other unified commerce strategies. As RFID adoption increases store designers will need to incorporate the technology into the store’s infrastructure. Fixture manufacturers, mannequin companies and may also need to incorporate RFID into their products. This creates new revenue opportunities. In this webinar, learn how RFID is being used in retail and what impact it might have on store design and fixture providers.
How to Scale RAIN RFID Tagging via Existing Equipment - Three Ways to Improve Productivity and Increase the Volume of Tagged Product
The source tagging of products with RAIN RFID at the point of manufacture – traditionally via inlays - benefits everyone in the supply chain. While this approach is still dominant and cost efficient, manufacturers need to find new ways to embed and encode RAIN RFID tags efficiently at massive volumes if they wish to maximize the benefits. It is predicted that in 2019, over 20 billion items will have been identified and connected to the Internet of Things via RAIN RFID chips. However, even in the early adopter market of fashion retail, the penetration rate of RAIN is still less than 10%. A huge business growth opportunity exists as adoption continues, but it presents a significant manufacturing scalability challenge. In this webinar, industry experts discuss existing challenges around tagging processes, as well as ways to increase the productivity of smart label encoding and attachment. RAIN RFID capabilities can often be retrofitted into existing production machines in label, package or various other industrial manufacturing processes. This can eliminate the need for investing in new machines, saving you time and money! As a webinar attendee, you will discover how you can merge various tagging process steps via a single machine, without having to resort to intensive PLC programming. Maximize the value of existing equipment and improve your production processes, enabling you to easily scale up as the industry heads towards 100 Billion annual RAIN-enabled items and beyond!
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