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RFID Journal Webinars

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Increase Omnichannel Sales Using RFID-Based Inventory Accuracy
Speakers: Dean Frew, CTO and Senior VP, RFID Solutions, SML Group; Ms. Danielle Dawson, Senior Consultant, Capgemini; Susan Flake, Director, RFID Business Development, Zebra Technologies Corp.
SML RFID, an industry leading full service RFID solutions provider and a trusted partner to the world's largest retailers and top fashion brands, delivering proven results and rapid ROI for customers has partnered with Zebra Technologies, an industry leading provider of RFID capture and printing technologies that generate actionable information and insight to give companies unprecedented visibility into their business, giving physical things a digital voice. Learn how retailers can expose more inventory to existing and gain new customers through online sales channels maximizing revenue opportunities. Retailers today are taking advantage of item-level RFID solutions to gain real-time visibility of their inventory. With this increased visibility, it opens up a world of possibilities for retailers to focus on the delivery of this value through the customer's preferred shopping channel, key to building customer loyalty. The speakers will discuss how RFID can enable a single, cohesive picture of inventory in real time across the entire enterprise, enabling more product availability through more selling channels to deliver on a "buy anywhere, fulfill anywhere" vision.
UPCOMING WEBINARS
RFID Technology: New Revenue Opportunities for Industry Suppliers and Their Customers
Many retailers are turning to radio frequency identification technology (RFID) to improve in-store inventory accuracy and enable buy online, pickup in store, ship from store and other unified commerce strategies. As RFID adoption increases store designers will need to incorporate the technology into the store’s infrastructure. Fixture manufacturers, mannequin companies and may also need to incorporate RFID into their products. This creates new revenue opportunities. In this webinar, learn how RFID is being used in retail and what impact it might have on store design and fixture providers.
ARCHIVED WEBINARS
How to Scale RAIN RFID Tagging via Existing Equipment - Three Ways to Improve Productivity and Increase the Volume of Tagged Product
The source tagging of products with RAIN RFID at the point of manufacture – traditionally via inlays - benefits everyone in the supply chain. While this approach is still dominant and cost efficient, manufacturers need to find new ways to embed and encode RAIN RFID tags efficiently at massive volumes if they wish to maximize the benefits. It is predicted that in 2019, over 20 billion items will have been identified and connected to the Internet of Things via RAIN RFID chips. However, even in the early adopter market of fashion retail, the penetration rate of RAIN is still less than 10%. A huge business growth opportunity exists as adoption continues, but it presents a significant manufacturing scalability challenge. In this webinar, industry experts discuss existing challenges around tagging processes, as well as ways to increase the productivity of smart label encoding and attachment. RAIN RFID capabilities can often be retrofitted into existing production machines in label, package or various other industrial manufacturing processes. This can eliminate the need for investing in new machines, saving you time and money! As a webinar attendee, you will discover how you can merge various tagging process steps via a single machine, without having to resort to intensive PLC programming. Maximize the value of existing equipment and improve your production processes, enabling you to easily scale up as the industry heads towards 100 Billion annual RAIN-enabled items and beyond!
Debunking Myths About ROI for Item-Level RFID in Retail
The retail sector is accelerating the adoption of item-level RFID as more retailers show significant improvement and a return on their investment across their business and daily operations, while enhancing the customer experience, thanks to a simple, innovative approach. This webinar will provide insights into how to adopt transformative technologies to enhance retail operation models and achieve a strong ROI.
How an End-to-End RFID Solutions Approach Has Reduced Risk and Accelerated the ROI for Retailers Around the Globe
Retailers are accelerating their adoption of radio frequency identification to improve inventory accuracy and dramatically boost customer service. With the adoption of RFID comes a series of changes that retailers must manage. These changes involve many stakeholders, as well as technology partners. This webinar will share some of the lessons learned across the spectrum, from source tagging to in-store operations and ROI, that have led to some of the most notable global successes in the RFID retail market to date.
Successful Marketing Strategies for RFID Solution Providers
Forward Vision Marketing asked RFID and technology companies at RFID Journal LIVE! 2018 and the Aerospace MRO Show what they thought worked best for their business-to-business marketing efforts, as well as how they measure their results. Among the questions asked were: • What's the biggest challenge facing technology marketers? • What's more effective as a marketing tactic: trade shows, white papers or webinars? • Is marketing effectiveness measured by leads or conversions to sales? Join this webinar to learn the results to the survey, and find out which marketing strategies work best for solution providers of RFID and other technologies.
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